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How to Set File and Folder Permissions in Windows |
Posted by: agakpe - 02-05-2024, 08:57 PM - Forum: Technology
- No Replies
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Normally, you don’t have to worry about permissions in Windows because that’s already taken care of by the operating system. Each user has their own profile and their own set of permissions, which prevents unauthorized access to files and folders.
There are times, however, when you might want to manually configure the permissions on a set of files or folders in order to prevent other users from accessing the data. This post is assuming the other “people” also have access to the same computer you are using.
Table of Contents - Data Security
- File and Folder Permissions
- Permission Types
- Editing Permissions
If not, you may as well just encrypt your hard drive and that’s it. However, when others can access the computer, like family or friends, then permissions can come in handy.
Of course, there are other alternatives like hiding files and folders using file attributes or by using the command prompt to hide data. You can even hide an entire drive in Windows if you like.
If you are looking to set permissions in order to share files with others, check out my post on creating a hidden network share or how to share files across computers, tablets and phones.
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Data Security
The only other occasion where you will need to mess around with folder or file permissions is when you get a Permission Denied error when trying to access data. This means you can take ownership of files that don’t belong to your current user account and still access them.
This is important because it means that setting permissions on a file or folder does not guarantee the security of that file or folder. In Windows, an administrator on any Windows PC can override the permissions on a set of files and folders by taking ownership of them. Once you have ownership, you can set your own permissions.
So what does this mean in English? Basically, if you have data you don’t want others to see, then you should either not store it on that computer at all or you should use an encryption tool like TrueCrypt.
For those tech-savvy readers, you’ll probably be saying “Hey wait, TrueCrypt has been discontinued due to security vulnerabilities and shouldn’t be used!” Well, that is correct, however, TrueCrypt has been audited by an independent organization and Phase I and Phase II have been completed.
The only version you should download is TrueCrypt 7.1a, the one that has been uploaded to a verified mirror on GitHub. If you are not comfortable at all using TrueCrypt, the only other suggestion I have is VeraCrypt, which was the successor to TrueCrypt, but fixed many of the flaws.
File and Folder Permissions
Now that we got all of that out of the way, let’s talk about permissions in Windows. Every file and every folder in Windows has its own set of permissions. Permissions can be broken down into Access Control Lists with users and their corresponding rights. Here is an example with the user list at the top and the rights at the bottom:
Permissions are also either inherited or not. Normally in Windows, every file or folder gets their permissions from the parent folder. This hierarchy keeps going all the way up to the root of the hard drive. The simplest permissions have at least three users: SYSTEM, currently logged in user account and the Administrators group.
These permissions usually come from the C:\Users\Username folder on your hard drive. You can access these permissions by right-clicking on a file or folder, choosing Properties and then clicking on the Security tab. To edit permissions for a particular user, click on that user and then click the Edit button.
Note that if the permissions are greyed out, like in the example above, the permissions are being inherited from the containing folder. I’ll talk about how you can remove inherited permissions further below, but first let’s understand the different types of permissions
Permission Types
There are basically six types of permissions in Windows: Full Control, Modify, Read & Execute, List Folder Contents, Read, and Write. List Folder Contents is the only permission that is exclusive to folders. There are more advanced attributes, but you’ll never need to worry about those
So what do each of these permissions mean? Well, here is a nice chart from Microsoft’s website that breaks on what each permissions means for files and for folders:
Now that you understand what each permission controls, let’s take a look at modifying some permissions and checking out the results.
Editing Permissions
Before you can edit any permissions, you have to have ownership of the file or folder. If the owner is another user account or a system account like Local System or TrustedInstaller, you won’t be able to edit the permissions.
Read my previous post on how to take ownership of files and folders in Windows if you are currently not the owner. Now that you are the owner, let’s get a few more things out of the way:
- If you set Full Control permissions on a folder for a user, the user will be able to delete any file or subfolder regardless of what permissions are set for those files or subfolders.
- By default permissions are inherited, so if you want custom permissions for a file or folder, you have to first disable inheritance.
- Deny permissions override Allow permissions, so use them sparingly and preferably only on specific users, not groups
If you right-click on a file or folder, choose Properties and click on the Security tab, we can now try to edit some permissions. Go ahead and click the Edit button to get started.
At this point, there are a couple of things you can do. Firstly, you’ll notice that the Allow column is probably greyed out and can’t be edited. This is because of the inheritance I was talking about earlier.
However, you can check items on the Deny column. So if you just want to block access to a folder for a specific user or group, click the Add button first and once added, you can check the Deny button next to Full Control.
When you click the Add button, you have to type in the user name or group name into the box and then click on Check Names to make sure it’s correct. If you don’t remember the user or group name, click on the Advanced button and then just click Find Now. It will show you all the users and groups.
Click OK and the user or group will be added to the access control list. Now you can check the Allow column or Deny column. As mentioned, try to use Deny only for users instead of groups.
Now what happens if we try to remove a user or group from the list. Well, you can easily remove the user you just added, but if you try to remove any of the items that were already there, you’ll get an error message.
In order to disable inheritance, you have to go back to the main Security tab for the file or folder and click on the Advanced button at the bottom.
On Windows 7, you’ll one extra tab for Owner. In Windows 10, they just moved that to the top and you have to click Change. Anyway, in Windows 7, click on Change Permissions at the bottom of the first tab.
On the Advanced Security Settings dialog, uncheck the Include inheritable permissions from this object’s parent box.
When you do that, another dialog box will popup and it will ask you whether you want to convert the inherited permissions to explicit permissions or whether you just want to remove all the inherited permissions.
Unless you really know exactly what permissions you want, I suggest choosing Add (explicit permissions) and then just removing whatever you don’t want afterwards. Basically, clicking on Add will keep all the same permissions, but now they won’t be greyed out and you can click Remove to delete any user or group. Clicking Remove, will start you off with a clean slate.
In Windows 10, it looks slightly different. After clicking on the Advanced button, you have to click on Disable Inheritance.
When you click on that button, you’ll get the same options as in Windows 7, but just in a different form. The Convert option is the same as Add and the second option is the same as Remove.
The only thing you have to understand now is the Effective Permissions or Effective Access tab. So what is effective permissions? Well, let’s see the example above. I have a text file and my account, Aseem, has Full Control. Now what if I add another item to the list so that the group Users is denied Full Control.
The only problem here is that the Aseem account is also part of the Users group. So I have Full Control in one permission and Deny in another, which one wins? Well, as I mentioned above, Deny always overrides Allow, so Deny will win, but we can also confirm this manually.
Click on Advanced and go to the Effective Permissions or Effective Access tab. In Windows 7, click the Select button and type in the user or group name. In Windows 10, click the Select a user link.
In Windows 7, once you select the the user, it will instantly show the permissions in the list box below. As you can see, all of the permissions are unchecked, which makes sense.
In Windows 10, you have to click the View effective access button after selecting the user. You’ll also get a nice red X for no access and a green check mark for allowed access, which is a bit easier to read.
[url=https://www.online-tech-tips.com/wp-content/uploads/2009/04/effective-access.jpg]
So now you pretty much know all there is to know about Windows file and folder permissions. It does take some playing around yourself in order to get the hang of it all.
The main points to understand are that you need to be the owner in order to edit permissions and that any administrator can take ownership of files and folders regardless of the permissions on those objects.
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SEO certification |
Posted by: agakpe - 01-26-2024, 10:59 PM - Forum: Technology
- Replies (6)
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After finishing the course, you can take the exam. If you pass, you'll be awarded a certificate:
We offer many more SEO-related courses. Let’s look at some of the other popular options.
2. SEO Principles by Semrush
Best for: beginner SEOs
Duration: 1 hour
Cost: free
Certificate: yes
Instructor(s): Kyle Byers
This SEO Principles course is tailored for absolute beginners who want to learn the fundamentals of SEO.
It teaches you the three main aspects of SEO: on-page SEO, off-page SEO, and technical SEO.
All in an easy-to-understand way. So you'll learn the essential strategies to start optimizing your site.
Each video lesson is paired with a short quiz to test your understanding of the topics covered.
And as with other courses on our platform, completing this course and the exam afterward earns you a certificate.
We promise: In one hour, you'll have a solid grasp of what makes a site "SEO-optimized."
So give this course a try and enter the world of SEO.
3. Crafting a Winning SEO Strategy by Semrush
Best for: intermediate and advanced SEOs
Duration: 44 mins
Cost: free
Certificate: yes
Instructor(s): Kevin Indig
This is another value-packed course on our platform. Crafting a Winning SEO Strategy is for experienced SEO professionals working in an in-house capacity.
It teaches you how to develop and implement a comprehensive SEO strategy tailored to your organization's specific needs and goals.
You’ll also learn how to get buy-in from the top management. And how to communicate the value of your SEO strategy to them.
To make the course more interactive, we’ve added a short quiz after every module.
And at the end of the course, we’ll ask you to take an exam. If you pass, we’ll award you a certificate.
This course is a must-try if you’re looking to create a real impact within your organization.
4. Content-Led SEO by Semrush
Best for: beginner and intermediate SEOs
Duration: 7 hours
Cost: free
Certificate: yes
Instructor(s): Brian Dean
Our Content-Led SEO course is perfect for anyone who’s serious about cracking number one Google rankings.
You’ll learn new content creation frameworks, link building techniques, and strategies to scale up your SEO game overall.
Throughout the course, you’ll find downloadable worksheets that contain actionable next steps so you can implement the strategies on your own website.
By the end of this seven-hour course, you’ll be well on your way to achieving higher rankings on Google.
And if you complete the course exam, you’ll earn a certificate.
5. Google SEO Fundamentals by UC Davis
Best for: SEO beginners
Duration: 29 hours
Cost: free
Certificate: yes
Instructor(s): Rebekah May, Eric Enge
Google doesn’t provide a Google SEO certification. If anyone claims they are a “Google Certified SEO Specialist,” they misspoke.
However, Google recommends a free online SEO certification course called Google SEO Fundamentals which is part of an SEO Specialization series created by the University of California, Davis, and powered by Coursera.
This course is broken down into four modules and takes about 29 hours to complete, with a certification offered after completing the final exam.
Each learning module includes a “bite-sized” video tutorial. And a quick quiz at the end to test your knowledge.
Tip: If you need to learn digital marketing basics, check out the free course by Google Digital Garage called Fundamentals of digital marketing.
6. SEO Certification Course by HubSpot
Best for: SEO beginners
Duration: 4 hours
Cost: free
Certificate: yes
Instructor(s): Rachel Sheldon, Matthew Howells-Barby
This SEO Certification Course is given by HubSpot, a company known for its inbound marketing and sales software.
The video course, which lasts almost four hours, teaches SEO basics through six lessons, 25 videos, and five quizzes.
The well-produced videos cover topics like on-page SEO, technical SEO, keyword research, link building, optimization for rich snippets, and SEO reporting.
Tip: Also take HubSpot's Inbound Marketing Course, which is aimed at novices who want to learn more about inbound methodologies and strategies.
7. SEO Training by ClickMinded
Best for: beginners to intermediate SEOs
Duration: 5 hours
Cost: $997
Certificate: yes
Instructor(s): Tommy Griffith
The SEO Training by ClickMinded has helped “8,702 startups, agencies, entrepreneurs and students learn SEO, get higher rankings, and more traffic.”
This training includes the following: - SEO fundamentals
- Introduction to SEO tools
- How to optimize for any search engine
- Keyword research advice
- Introduction to Google Search Console
- Certification exam
ClickMinded also offers training in paid advertising, content marketing, email marketing, social media marketing, sales funnels, and web analytics.
8. Advanced Search Engine Optimization Program by Simplilearn
Best for: beginner SEOs
Duration: 36 hours
Cost: free
Certificate: yes
Simplilearn is a leading certification training provider with over 400 courses in various areas. Within their platform called SkillUp, they offer free courses that help beginners build strong foundational skills for career growth.
The Advanced Search Engine Optimization (SEO) Program offers 36 hours of self-paced videos covering all the basics an SEO beginner needs to know. Topics include keyword research, competitive intelligence, website planning, and tips on how to build a career in SEO.
9. Google Analytics 4 Course by Google
Best for: intermediate to advanced SEOs (or anyone who wants to learn Google Analytics 4)
Duration: 10 hours
Cost: free
Certificate: yes
The current version of Google Analytics—Universal Analytics—will stop processing data on July 1, 2023. It will be replaced by a next-generation analytics solution called Google Analytics 4.
Now’s the time to learn the new platform so that you can smoothly transition.
Google is happy to help in this process. They created an interactive Google Analytics 4 Course on Skillshop that will help you get to know the new platform and earn an official Google Analytics Certification.
In a series of lectures, you'll learn how to set up a Google Analytics 4 property, how to use its various reporting tools, what the key measurement features are, and how to work with the data in the most effective way.
The full series takes up to 10 hours to complete.
10. All-around SEO Training by Yoast
Best for: beginner and intermediate SEOs
Duration: 3 hours
Cost: $99/year (includes other courses in the Yoast Academy + Yoast SEO Premium plugin)
Certificate: yes
Instructor(s): Joost de Valk and other SEO experts from Yoast
The All-around SEO Training is a simple, easy-to-digest video course by the creators of the world's most popular WordPress SEO plugin—Yoast.
The course includes over three hours of videos, sliced into 39 short clips. The lessons are taught by SEO professionals from Yoast, including their founder Joost de Valk.
You can test your knowledge with several quizzes throughout the course that will help you train your newly gained knowledge. You'll need at least an 80% score to pass each quiz.
After completing the course, you'll get an SEO certificate. And you'll be able to download actionable PDF files for further reference.
11. Advanced SEO Certification Training by Market Motive
Best for: intermediate SEOs
Duration: 30+ hours of videos and 15+ hours of live online classes
Cost: paid; $1,199 for self-paced learning; $1,499 for the online boot camp (the price also varies based on your location)
Certificate: yes
Instructor(s): Matt Bailey
Market Motive, an internet marketing training company, offers their Advanced Search Engine Optimization (SEO) Certification Training to help “master the process of organically driving traffic to your website by learning critical components such as keyword research, on-page and off-page optimization, and SEO analytics.”
The course is provided in self-paced training and online boot camp formats. Those who would benefit most from this training are marketers, content writers, sales professionals, entrepreneurs, and business owners.
To get certified in advanced SEO, you need to complete three projects and one simulation test with a minimum score of 60%.
There are no minimum requirements to take the course, but Market Motive advises anyone interested to complete its SEO foundations course first.
FAQs
What Is an SEO Certificate?
An SEO certificate is a document that confirms that you have successfully completed an online SEO course or training. It is usually issued in the form of a PDF document so you can attach it to your CV or LinkedIn profile.
Is SEO Certification Worth It?
If you are just starting or want to improve your qualifications, a structured program taught by an SEO specialist can be a good idea.
If you already have a lot of SEO experience, clients, and proven SEO successes, you probably can do without it.
True SEO expertise comes through a combination of:- Theoretical training or learning
- Hands-on experience
- Getting outstanding results for real-world businesses
While SEO courses and certificates may be helpful, they are not enough to make you an SEO expert.
Does Google Have an SEO Certification?
Google does not provide any kind of general SEO specialist certification. However, they do recommend some SEO courses and have their own learning platform called Digital Garage, where you can improve your knowledge in the areas of digital marketing, career development, and data analysis.
How Much Does SEO Certification Cost?
The costs for certifications range from nothing to thousands of dollars. The price tag does not always reflect the value of the course, so make sure to pick a course created by a reliable institution and taught by an industry-acknowledged SEO expert.
How to Get an SEO Certification?
A simple way to get certified in SEO is to take some of the free courses provided by Semrush Academy.
You can take courses and get certifications in beginner SEO, advanced SEO, link building, competitive analysis, keyword research, content marketing, and much more.
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What Is SEO? Meaning, Examples & How to Optimize Your Site |
Posted by: agakpe - 01-26-2024, 10:46 PM - Forum: Technology
- Replies (1)
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What Is SEO? Meaning, Examples & How to Optimize Your Site
Vlado Pavlik
Dec 05, 202213 min read
TABLE OF CONTENTS
What Is SEO?
SEO (search engine optimization) is a set of processes aimed at improving a website’s visibility in search engines, like Google, with the goal of getting more organic traffic. SEO is about fulfilling users’ search needs by creating relevant, high-quality content and providing the best possible user experience.
SEO activities can take place both on-site and off-site. That’s why you may often see SEO divided into “on-page” and ”off-page” categories.
In practice, SEO typically involves:- Keyword research
- Content creation and optimization
- Technical optimization
- Link building
Why Is SEO Important?
Every day, Google users conduct billions of searches for information and products. It’s no surprise that search engines are usually one of the biggest traffic sources to websites.
To harness this traffic source’s potential, you need to appear in the top search results for your target keywords.
The correlation is very simple—the higher you rank, the more people will visit your page.
The No. 1 organic result is 10x more likely to receive a click than a page ranking in position No. 10.
And the top three organic results get more than 50% of all the clicks.
This is where SEO enters the picture.
Search engine optimization plays a key role in improving your ranking positions. Better rankings mean more traffic. And more traffic means new customers and more brand awareness.
In other words, neglecting SEO would mean neglecting one of the most important traffic channels—leaving that space completely to your competitors.
SEO vs. PPC
Most search engine results pages (SERPs) contain two main types of results:
You may ask: Why not just pay to appear in the ads section?
The answer is simple. The vast majority of people just ignore ads and click on the organic results instead.
Yes, SEO takes more time, effort, and—although it focuses on “free” organic traffic—resources.
But once you rank for your target keywords, you can reach more people and generate “passive” traffic that doesn’t disappear the moment you stop paying.
Note: Need to set up a Google Ads campaign? Our PPC Keyword Tool offers a quick and easy way to set up a campaign, organize keywords, set negative keywords, and export everything into the Google Ads editor.
Create the Perfect Keyword List
with the PPC Keyword Tool
Try for Free →
How Do Search Engines Work?
The ultimate goal of any search engine is to make searchers happy with the results they find.
To achieve this, search engines need to find the best pages. And serve them as the top search results.
Note: Google is not the only search engine. But it is by far the most popular one. That’s why we refer to Google most times we talk about search engines. Besides, SEO fundamentals are fairly similar across most search engines.
Google uses the following stages to find and rank content:- Crawling: Google uses “bots,” or computer programs, to crawl the web and look for new or updated pages. In order for Google to find a page, the page should have at least one link pointing to it.
- Indexing: Next, Google analyzes each page and tries to make sense of what the page is about. Then, it may store this information in the Google Index—a huge database of webpages.
- Serving results: When a user enters a query, Google determines which pages are the best, in terms of both quality and relevance, and ranks them in the SERP.
Your job as a website owner is to help search engines crawl and index all the pages on your site that you want them to. (And none of them that you don’t.)
You can ensure the crawlability and indexability of your pages through a number of actions and best practices commonly referred to as technical SEO.
Now that you understand how Google finds and categorizes pages, it’s time to take a closer look at how the top results are selected. And the role of SEO in this process.
Further reading:
How Does SEO Work?
Google uses relatively complex processes, known as “algorithms,” to rank pages.
These algorithms take into account a huge number of ranking factors to decide where a specific page should rank.
You don’t need to know how search algorithms work. (Actually, nobody does with 100% certainty.)
However, knowing the basics can help you better understand how SEO works and what it takes to optimize your pages to rank in Google.
Ensuring Relevance
Your No. 1 job in SEO is to ensure that you're offering relevant content.
Why?
Because Google’s No. 1 job is to show users relevant results.
Relevance is much more than just showing pages about dogs, not cats, when someone searches for “dogs.”
It is also about satisfying the user’s search intent—the reason why they used a particular search query.
There are four main types of search intent: - Navigational (e.g., “spotify login”)
- Informational (e.g., “what is spotify”)
- Commercial (e.g., “spotify review”)
- Transactional (e.g., “spotify premium”)
Here’s an example:
If you search for “best dog food,” you don’t want to see articles about different types of dog diets or recipes for homemade dog food. Both would be topically relevant, but they do not fulfill your search intent.
Google knows, based on the behavior of millions of other users, that if you search for “best dog food,” you almost certainly want to buy dog food.
That’s why Google ranks either product pages or reviews of the best dog food products (i.e., the search intent is either transactional or commercial).
So, how do you make sure your page fulfills the intent behind a search query?
Luckily, Google does all the hard work. All you need to do is look at the search results and analyze what you see.
Things you need to consider to create relevant content:- Topical relevance: One of the ways Google determines a page’s topic is by looking at the keywords that appear on the page. Optimize your pages for keywords, but avoid overdoing it.
- Type of content: Make sure your page provides the right type of content for the query by looking at what types of results rank for the keyword (e.g., landing pages, product pages, informational posts, reviews, etc.)
- Content freshness: Some types of topics, such as news updates or product reviews, require fresh, frequently updated information. If the search query is time-sensitive, you need to ensure your content will also stay up to date.
- Location: Google may serve different results based on a searcher’s location. If this is the case, you need to adjust your strategy accordingly (e.g., if you run a local business, follow local SEO best practices).
Where to Start?
To quickly identify a keyword’s intent, use a tool like Keyword Overview.
Enter your keyword and click “Search.”
You’ll see the intent in the widget labeled “Intent.”
And if you’re doing keyword research, the Keyword Magic Tool also displays intent.
Like this:
Further reading:
Creating Quality Content
Finding the right keywords is just the first step.
You also need to create content that will rank for those keywords. Content creation and optimization are two irreplaceable parts of SEO.
When asked about the most important factor to rank in the top search results, John Mueller of Google answered with a single word:
To rank well in Google, you need to create content that is literally among the top 10 pieces on a given topic.
There are 10 organic results on the first page of each SERP, and that’s where you want to be.
Here are a few key things that separate high-quality content from mediocre content:- Comprehensiveness: Cover the topic thoroughly and answer all the questions a visitor might have. It’s not about word count. Ensure that each page gives searchers a complete resource.
- Uniqueness: Your content should not be a compilation of the top results. It should always provide some added value—whether it is a unique angle, useful data, helpful examples, or original visuals.
- E-E-A-T signals: Google pays a lot of attention to Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). You should provide accurate and reliable information, be an expert on what you write about, and demonstrate it both on-site and off-site.
- Readability: Your text should be easy to read. This includes structuring your content logically, writing short sentences, avoiding passive voice, having a consistent tone of voice, etc.
Where to Start?
Once you’ve conducted keyword research, it’s time to start creating content.
It’s difficult to measure the quality of content exactly, but a tool like SEO Writing Assistant can help.
To start, open the tool and start writing. Or, if you already have the text, copy and paste it in.
The tool will evaluate your content in four categories—”Readability,” “SEO,” “Originality,” and “Tone of Voice”—and suggest improvements.
Like so:
Providing Great Usability
Google prefers user-friendly websites.
Technical SEO plays an important role here again. Besides ensuring the crawlability and indexability of your website, SEO also makes sure your website meets usability standards.
This includes factors like:- Site security: Your website should meet standard security criteria, like having an SSL certificate (using HTTPS protocol instead of HTTP).
- Page speed: Google ranks faster pages higher in the search results because they provide a better user experience.
- Mobile friendliness: Google evaluates your content based on its performance on a mobile device—this is called “mobile-first indexing.” Mobile SEO ensures that mobile users are able to consume your content easily.
- Ease of use: You should have an easy-to-follow website structure that allows visitors to find everything quickly. And navigate through your site without any problems or obstructions.
Where to Start?
The best way to get a general overview of your website’s usability is to run a complete site audit.
In Semrush’s Site Audit, you'll find several reports that focus on different aspects of your website’s performance.
Start by entering your domain and clicking “Start Audit.”
In the basic settings, select the number of pages per audit and the crawl source as “Website.”
Then, click “Start Site Audit.”
Once the tool is done crawling your site, you’ll see a dashboard with your site’s overall health. And different thematic reports.
Besides checking for over 140 issues, the tool also provides recommendations on how to fix them.
Like this:
Head to the “Issues” tab and you’ll see all of your site’s errors, warnings, and notices.
To learn more about the issue and how to fix it, click “Why and how to fix it” and you’ll see a popup.
Further reading:
Find and Fix Website Issues
with the Site Audit Tool
Try for Free →
Building Authority
Search engines use several off-page signals to determine whether your site can be trusted.
One of the strongest signals, and one of the strongest ranking factors in general, is backlinks—links from other websites pointing to your site.
Essentially, backlinks function as votes of confidence to search engines.
In general, the more high-quality links your page receives, the more authority your page has in the eyes of Google. Which can lead to higher rankings.
That’s why link building—the practice of getting backlinks to your site—is an important part of SEO.
There are plenty of link building strategies. For example:- Creating linkable assets: creating content that provides great value and naturally attracts links (e.g., original studies, interactive pages, free tools)
- Guest blogging: writing posts for other websites in order to link back to your website
- Broken link building: finding links that no longer work on other websites and suggesting links to your pages as replacements
Tip: Learn more about the best ways to get backlinks in our link building guide for beginners.
Focus on quality (not quantity) when building links.
A single backlink from a high-authority page will pass more authority than 100 backlinks from irrelevant, low-quality pages.
Yes, you do want as many links as possible. But those links need to be from relevant, quality pages related to your site’s topic.
Last thing to remember:
Although Google ranks pages, not websites (meaning they evaluate most authority signals at a page level), the overall number of backlinks to your website can still influence a particular page’s rankings.
How?
Through internal linking (linking from one page of your website to another), you can pass authority between your pages the same way it passes from external pages to your site.
Keep this in mind when creating internal links. And make sure your most important pages have enough internal links pointing at them.
As Google’s John Mueller said about internal linking: “[It is] one of the biggest things that you can do on a website to kind of guide Google and guide visitors to the pages that you think are important.”
Where to Start?
The easiest way to find backlink opportunities is to run a backlink gap analysis.
Why?
It’ll help you see the sites linking to your competitors, but not to you.
After all, if a site is happy to link to a competitor, they’ll probably be happy to link to you, too.
Especially if you create higher-quality content.
To start, head to the Backlink Gap tool.
Then, enter your domain and up to four competitor domains. And click “Find prospects.”
You’ll get a table with all the websites that have backlinks to your competitors.
And you have different filters: “Best,” “Weak,” “Strong,” “Shared,” “Unique,” or “All” opportunities.
Here’s what each filter means:- Best: Websites that link to all of your competitors, but not to you
- Weak: Websites that link to you less than to competitors
- Strong: Websites that link only to you
- Shared: Websites that link to all of your competitors
- Unique: Websites that link to only one competitor domain
- All: All prospective websites
Start with the “Best” filter. Hit the “Export” button on the top right.
And you now have a long list of sites you can reach out to for backlinks.
Uncover Backlink Opportunities
with the Backlink Gap Tool
Try for Free →
7 Truths About SEO
So that’s what SEO means in practice.
But here are seven truths you should take to heart before embarking on your SEO journey: - SEO is not about cheating Google. Instead, think of it as convincing Google to rank your page by showing the value you provide for users.
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VLADO PAVLIK
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Vlado has over 8 years of experience in SEO, content strategy, and inbound marketing. He’s the former Head of Content at Mangools, and the owner of several websites. He enjoys explaining complex SEO topics in an easy-to-understand way
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Listing of notable software package management systems |
Posted by: agakpe - 01-25-2024, 06:42 AM - Forum: Technology
- No Replies
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This is a list of notable software package management systems, categorized first by package format (binary, source code, hybrid) and then by operating system family.[1]
Binary packages[size=1][edit][/size]
The following package management systems distribute apps in binary package form; i.e., all apps are compiled and ready to be installed and use.
Unix-like[size=1][edit][/size]
Linux[edit] - dpkg: Originally used by Debian and now by Ubuntu. Uses the .deb format and was the first to have a widely known dependency resolution tool, APT. The ncurses-based front-end for APT, aptitude, is also a popular package manager for Debian-based systems;
- Entropy: Used by and created for Sabayon Linux. It works with binary packages that are bzip2-compressed tar archives (file extension:
), that are created using Entropy itself, from tbz2 binaries produced by Portage: From ebuilds, a type of specialized shell script;
- Flatpak: A containerized/sandboxed packaging format previously known as xdg-app;
- GNU Guix: Used by the GNU System. It is based on the Nix package manager with Guile Scheme APIs and specializes in providing exclusively free software;
- Homebrew: a port of the MacOS package manager of the same name (see below), formerly referred to as 'Linuxbrew';
- ipkg: A dpkg-inspired, very lightweight system targeted at storage-constrained Linux systems such as embedded devices and handheld computers. Used on HP's webOS;
- netpkg: The package manager used by Zenwalk. Compatible with Slackware package management tools;
- Nix Package Manager: Nix is a package manager for Linux and other Unix systems that makes package management reliable and reproducible. It provides atomic upgrades and rollbacks, side-by-side installation of multiple versions of a package, multi-user package management and easy setup of build environments;
- OpenPKG: Cross-platform package management system based on RPM Package Manager;
- opkg: Fork of ipkg lightweight package management intended for use on embedded Linux devices;
- Pacman: Used in Arch Linux, Frugalware and DeLi Linux. Its binary package format is a compressed tar archive (default file extension:
) built using the makepkg utility (which comes bundled with pacman) and a specialized type of shell script called a PKGBUILD;
- PETget: Used by Puppy Linux;
- PISI: Pisi stands for "Packages Installed Successfully as Intended". Pisi package manager is used by Pisi Linux.[2] Pardus used to use Pisi, but migrated to APT in 2013;[3]
- pkgsrc: A cross-platform package manager, with binary packages provided for Enterprise Linux, macOS and SmartOS by Joyent and other vendors;
- RPM Package Manager: Created by Red Hat. RPM is the Linux Standard Base packaging format and the base of a number of additional tools, including apt4rpm, Red Hat's up2date, Mageia's urpmi, openSUSE's ZYpp (zypper), PLD Linux's poldek, Fedora's DNF, and YUM, which is used by Red Hat Enterprise Linux, and Yellow Dog Linux;
- slackpkg;
- slapt-get: Which is used by Slackware and works with a binary package format that is essentially a xz-compressed tar archive with the file extension
- Smart Package Manager: Used by CCux Linux;
- Snap: Cross-distribution package manager, non-free on the server-side, originally developed for Ubuntu;
- Swaret;
- Zero Install (0install): Cross-platform packaging and distributions software. It is available for Arch Linux, Debian, Knoppix, Mint, Ubuntu, Fedora, Gentoo, OpenSUSE, Red Hat and Slackware;
- xbps (X Binary Package System): Used by Void Linux;
- apk-tools: Used by Alpine Linux. Originally a collection of shell scripts, but has been since rewritten in C;
Android[edit]
macOS (OS X)[edit]
BSD[edit]- FreeBSD pkg – FreeBSD binary packages are built on top of source based FreeBSD Ports and managed with pkg tool;
- OpenBSD ports: The infrastructure behind the binary packages on OpenBSD;
- pkgsrc: A cross-platform package manager, with regular binary packages provided for NetBSD, Linux and macOS by multiple vendors;
- dpkg: Used as part of Debian GNU/kFreeBSD;
- OpenPKG: Cross-platform package management system based on rpm;
- PC-BSD: Up to and including version 8.2[5] uses files with the .pbi (Push Button Installer) filename extension which, when double-clicked, bring up an installation wizard program. Each PBI is self-contained and uses de-duplicated private dependencies to avoid version conflicts. An autobuild system tracks the FreeBSD ports collection and generates new PBIs daily. PC-BSD also uses the FreeBSD pkg binary package system; new packages are built approximately every two weeks from both a stable and rolling release branch of the FreeBSD ports tree.
Solaris, illumos[edit]
iOS[edit]
Windows[size=1][edit][/size]
Superseded:
z/OS[size=1][edit][/size]
Source code-based[size=1][edit][/size]
The following package management systems distribute the source code of their apps. Either the user must know how to compile the packages, or they come with a script that automates the compilation process. For example, in GoboLinux a recipe file contains information on how to download, unpack, compile and install a package using its Compile tool. In both cases, the user must provide the computing power and time needed to compile the app, and is legally responsible for the consequences of compiling the package.
BSD[size=1][edit][/size]- FreeBSD Ports is an original implementation of source based software management system commonly referred to as Ports collection. It gave way and inspired many others systems;
- OpenBSD ports is a Perl based reimplementation of ports collection;
Linux[size=1][edit][/size]- ABS is used by Arch Linux to automate binary packages building from source or even other binary archives, with automatic download and dependency checking;
- apt-build is used by distributions which use deb packages, allowing automatic compiling and installation of software in a deb source repository;
- Sorcery is Sourcemage GNU/Linux's bash based package management program that automatically downloads software from their original site and compiles and installs it on the local machine;
macOS (OS X)[size=1][edit][/size]- Fink, for OS X, derives partially from dpkg/apt and partially from ports;
- MacPorts, formerly called DarwinPorts, originated from the OpenDarwin project;
- Homebrew, with close Git integration;
- pkgsrc can be used to install software directly from source-code, or to use the binary packages provided by several independent vendors.
Windows[size=1][edit][/size]
Hybrid systems[size=1][edit][/size]- Nix package manager: Package manager that manages software in a purely functional way, featuring multi-user support, atomic upgrades and rollbacks. Allows multiple versions or variants of a software to be installed at the same time. It has support for macOS and is cross-distribution in its Linux support;
- Portage and emerge are used by Gentoo Linux, Funtoo Linux, and Sabayon Linux. It is inspired by the BSD ports system and uses text based "ebuilds" to automatically download, customize, build, and update packages from source code. It has automatic dependency checking and allows multiple versions of a software package to be installed into different "slots" on the same system. Portage also employs "use flags" to allow the user to fully customize a software build to suit the needs of their platform in an automated fashion. While source code distribution and customization is the preferred methodology, some larger packages that would take many hours to compile on a typical desktop computer are also offered as pre-compiled binaries in order to ease installation;
- Upkg: Package management and build system based on Mono and XML specifications. Used by paldo and previously by ExTiX Linux;
- MacPorts (for OS X);
- NetBSD's pkgsrc works on several Unix-like operating systems, with regular binary packages for macOS and Linux provided by multiple independent vendors;
- Collective Knowledge Framework is a cross-platform package and workflow framework with JSON API that can download binary packages or build them from sources for Linux, Windows, MacOS and Android platforms.[8]
Meta package managers[size=1][edit][/size]
The following unify package management for several or all Linux and sometimes Unix variants. These, too, are based on the concept of a recipe file.- AppImage (previously klik and PortableLinuxApps) aims to provide an easy way to get software packages for most major distributions without the dependency problems so common in many other package formats.
- Autopackage uses
files.
- Zero Install installs each package into its own directory and uses environment variables to let each program find its libraries. Package and dependency information is downloaded directly from the software authors' pages in an XML format, similar to an RSS feed.
- PackageKit is a set of utilities and libraries for creating applications that can manage packages across multiple package managers using back-ends to call the correct program.
Game package managers[size=1][edit][/size]
Package management systems geared toward developing and distributing video games.- Steam: A cross-platform video game distribution, licensing and social gameplay platform, developed and maintained by Valve. Used to shop for, download, install, update, uninstall and back up video games. Works on Windows NT, OS X and Linux;
- Uplay: A cross-platform video game distribution, licensing and social gameplay platform, developed and maintained by Ubisoft. Used to shop for, download, install and update video games. Works on Windows NT and Windows Phone, as well as PlayStation 3, PlayStation 4, Xbox 360, Xbox One, Wii U, iOS and Android.
- Xbox Live: A cross-platform video game distribution platform by Microsoft. Works on Windows NT, Windows Phone and Xbox. Initially called Games for Windows – Live on Windows 7 and earlier. On Windows 10, the distribution function is taken over by Windows Store;
Proprietary software systems[size=1][edit][/size]
A wide variety of package management systems are in common use today by proprietary software operating systems, handling the installation of both proprietary and free packages.
Application-level package managers[size=1][edit][/size]
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