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- 22:13, 15 May 2024 69.242.35.150 talk created page Diamonds/how to buy diamonds (A steep cost of going green is “greenwashing”: brands using misinformation or bad data to mislead consumers about their environmentalism. Organizations that resort to greenwashing risk reputational damage among customers who have paid a premium for what has turned out to be a false sense of sustainability, literally buying into environmentalist myths.)